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Tastykake employees take tremendous pride in Tasty Baking Company's rich heritage and bright future. Unquestionably, our products represent the industry benchmark for consistent taste, quality, and freshness. The idea of small cakes, pre-wrapped fresh at the bakery and conveniently available at the local grocer, was uniquely appealing to Americans.

Back in 1914, a Pittsburgh baker, Philip J. Baur and a Boston egg salesman, Herbert T. Morris went into business in Philadelphia to produce baked goods using only the finest ingredients delivered fresh daily to the bakery. They insisted on farm fresh eggs, Grade A creamery butter, real milk, cocoa, spices, and natural flavorings from the far ends of the earth.

The products were so good that Morris' wife, after trying some of the samples, said they were "tasty," so they eventually named the business Tasty Baking Company and came up with the catchy name, Tastykake.

At ten cents a cake, Morris sold $28 worth the first day, $222 the first week. The work paid off. By the end of 1914, gross sales were $300,000.

Machinery was built, employees were hired, and routes were expanded. Chocolate Juniors were the first new product developed, then they put in electric ovens for cupcakes. By 1918, sales reached $1 million. By 1930, with the introduction of Butterscotch Krimpets and the expansion to five buildings, Tastykake was selling $6 million worth of these new snack cakes. Krimpets and cupcakes were the two best sellers at two packs for a nickel.

In the '30s, as Americans looked toward economy, Tasty Baking Company came up with a revolution - individually packaged lunchbox-sized pies. A modern concept today with the "grab 'n go" culture. And at a nickel apiece, they became immediate hits. The apple led to peach and lemon and blueberry, and the rest, as they say, is history.

Tasty Baking Company's gross annual sales are in excess of $300 million.


Tastykake has always understood the importance of keeping Philadelphia a great place to live and work. It is that understanding that drove the decisions behind the building of our new bakery in the Philadelphia Naval Yard.

Flower Foods, of Thomasville, Ga., purchased the Tastykake company in 2011.

Fun Facts

  1. It would take 14,080 Tastykake individual pies laid end to end to form a mile.

  2. Butterscotch KrimpetsIf one chicken were to lay all of the eggs used for one day of production at Tastykake, it would take that chicken 572 years to lay enough eggs.

  3. To build a 3-foot wide sidewalk of Butterscotch Krimpets from Center City, Philadelphia to Atlantic City you would need 30,412,800 Krimpets.

  4. To completely cover the Philadelphia Flyers ice hockey rink (60’ x 200’), it would take 172,800 Tastykake Juniors.

  5. Tastykake’s oven is half the length, 150 feet long, of a regulation football field (300 ft).

  6. Tastykake began making donuts in 1985. Today they make more than 1.4 million everyday.Cream-Filled Cupcakes

  7. Tastykake bakes 250,000 pies each day.

  8. Tastykake uses the equivalent of 40,000 bushels of apples each year.

  9. You could make almost 8 million peanut butter sandwiches with the same amount of peanut butter that is used in Kandy Kakes in a year.

  10. Tastykake products use sugar cane and cocoa from Africa’s Ivory Coast; Vanilla from Madagascar; Cinnamon from Indonesia; Nutmeg from the East and West Indies and Banana Puree from Ecuador.